Apple details new magazine, news app at services event

The company also said it is launching a credit card called Apple Card

In this June 4, 2018 file photo, Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif. Apple is expected to announce Monday, March 25, 2019, that it‚ launching a video service that could compete with Netflix, Amazon and cable TV itself. (AP Photo/Marcio Jose Sanchez, File)

Apple on Monday laid out the details of its news subscription service, Apple News Plus, at an event Monday. It’s also expected to launch a video service that could compete with Netflix, Amazon and cable TV itself.

The news service costs $10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times. Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple’s terms.

READ MORE: Apple announces its long-awaited streaming TV service

The company also said it is launching a credit card called Apple Card.

Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities. The iPhone has long been Apple’s marquee product and main money maker, but sales are starting to decline. The company is pushing digital subscriptions as it searches for new growth.

Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities.

The video service is a long-awaited attempt from the iPhone maker, several years after Netflix turned “binge watching” into a worldwide phenomenon.

The new video service is expected to have original TV shows and movies that reportedly cost Apple more than $1 billion — far less than Netflix and HBO spend every year.

Making must-have TV shows and movies that are watchable on any device has propelled Netflix into a force in both Silicon Valley and Hollywood.

But Apple remained focused on making on gadgets: iPhones, iPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve Jobs began toying with the idea of building a powerful TV business, but he couldn’t pull it off before his death in 2011. It has taken his successor, CEO Tim Cook, nearly eight years to draw up the script that the company will now try to execute.

“Apple is very late to this game,” eMarketer analyst Paul Verna said. “Netflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers.”

Netflix’s prowess has attracted 139 million subscribers worldwide. But Apple will have several other deep-pocketed competitors fighting for consumers’ dollars. Amazon has also become a formidable force in video streaming. Walt Disney Co. is launching its own service this year, armed with an imposing library that became more formidable with its purchase of 21st Century Fox’s films and TV series. AT&T is debuting another streaming service built around HBO.

Apple has plenty of money to spend, though, with about $245 billion in cash and marketable securities. It must prove itself attractive to Hollywood even without a track record for supporting high-quality programming and then ensuring it gets widely seen.

As part of its efforts to make quick connections, Apple hired two longtime Sony television executives, Jamie Erlicht and Zack Van Amburg, in 2017. They have reportedly signed up stars such as Oprah Winfrey, Steven Spielberg and Jennifer Aniston.

Michael Liedtke And Tali Arbel, The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Former Burns Lake mayor gets two years for sexual assaults against minors

Banned from taking work involving young people for five years

Prince Rupert man who killed foster parents in 2017 receives three-year sentence

A Prince Rupert man convicted in the deaths of his foster parents… Continue reading

Haida Gwaii athletes headed to Halifax

Plenty of representation for the islands at next year’s North American Indigenous Games

Notice of fishing closure between Haida Gwaii and Prince Rupert

As of 11:59 on Friday certain quota areas will be closed to commercial Red Sea Urchins fishing

VIDEO: A brief history of bumps in the Trudeau-Trump relationship

Remember Peter Navarro saying ‘there’s a special place in hell’ for a foreign leader who aims to cheat?

Half of shoppers say they have no holiday spending budget

B.C. consumers surveyed estimate they will spend $921 this season

Man killed in crash due to ‘absolutely treacherous’ conditions on Coquihalla

Winter means icy roads are dangerous and drivers should be careful, RCMP say

Bag of cocaine left in B.C. grocery store aisle

RCMP: ‘We sure would like to talk to’ person who left drugs behind

RCMP officer was justified using hose in rooftop standoff: B.C. watchdog

Police watchdog finds officers actions reasonable when man injured in 2018 incident

Cannabis ice cream? Province prepares for B.C. Bud edibles

Mike Farnworth’s special police unit takes down dispensaries

Union for parole officers at B.C. halfway house says public safety at risk

Increase in parole officers’ workload dealing with highest-risk offenders raises concern

B.C. bans logging in sensitive Silverdaisy area in Skagit River Valley

Minister says no more timber licences will be awarded for the area, also known as the ‘doughnut hole’

Surrey fugitive captured in California was motivated by revenge, $160,000: court documents

Brandon Teixeira, charged with murder, wants to return to Canada ‘as soon as possible,’ says lawyer

Most Read