FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

Millennial Money: How procrastinators can win at gift-giving

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases

Check the calendar. No, this isn’t a dream. It really is December, and Christmas Day is staring you straight in the face.

And if you celebrate Hanukkah, it’s coming even sooner.

Where did the holiday season go? Well, no time to reminisce now.

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases. Here are four simple ways to do it.

1. Jingle all the way to the store

You’re not the only one still shopping. In fact, Dec. 21 — dubbed Super Saturday because it’s the last Saturday before Christmas — is expected to be the second busiest shopping day, after Black Friday, according to ShopperTrak data from Sensormatic Solutions.

Your first instinct may be to shop online and avoid the crowded mall. But not so fast, says Christopher Newman, associate professor of marketing at the University of Mississippi.

“Shoppers can increase the chance that they get the right product at the best price by shopping in store, rather than online, just before Christmas,” Newman said in an email.

“This ensures that they aren’t limited to choosing from just the products that could ship in time for the holiday.”

Last-minute online shopping may also carry hefty shipping fees. Dec. 14 is the widely accepted cutoff for Christmas ground shipping this year, according to Rob Garf, vice-president of Strategy and Insights for Retail & Consumer Goods at Salesforce.

If you order online after that, you’ll likely have to pay to expedite the shipment.

2. Or buy online, pick up in store

If you’d rather not shop entirely at the store or entirely online, try shopping online and picking up your items at the store. In fact, buying online and retrieving your purchases from the store is a good option for shoppers, Garf says.

“It gives (consumers) the confidence that the product is going to be there and it’s going to give them the convenience that they can walk right in and pick it up,” Garf says.

He adds that some retailers may even extend an extra coupon or discount to shoppers who elect to buy online and pick up in store. Walmart does this.

This option is also good for retailers. Retailers offering buy online, pick up in store (also known as click and collect) will drive 28% more revenue share across their industry during the five days before Christmas compared with those that don’t, according to the 2019 Salesforce Holiday Insights and Predictions.

Retailers also know shoppers may be tempted to purchase additional items when they show up at the store.

3. Pick private-label presents

Purchase method aside, you also want to consider which items are on your gift list. When you have limited time to shop, it’s wise to narrow down your choices. Instead of sticking to your original plan, consider switching to less expensive presents.

Certain items are known to be cheaper just before Christmas, such as toys or previous-model electronics that didn’t sell well throughout the season.

You can also save money by changing the brands you buy. Consumers can get particularly good deals on a retailer’s own private label, for instance. Think the Kindle and Echo products from Amazon, or the Kirkland Signature line at Costco.

“Private-label products are already generally 15%-20% cheaper than their national brand counterparts, but shoppers can save even more around Christmas,” Newman said.

“Retailers can offer better deals on their private label brands than on national brands because their profit margins are higher on private labels to begin with.”

4. Pounce on limited-time sales

The fact that you’ve waited to shop until the final days before Christmas doesn’t surprise retailers. Newman says they know many shoppers delay, so they offer last-minute savings opportunities.

Be on the lookout for these types of promotions. They may be announced in advance, such as seven days of deals leading up to Christmas. Or, they may be spur-of-the-moment “flash sales” that happen without notice.

“Shoppers usually have to be vigilant and proactive in order to act upon last-minute flash sales,” Newman said.

Regularly check your email, social media and retailer websites to locate these if they’re announced.

And whatever you do, remember that now’s the time to start springing into action.

“Consumers are going to wake up from their Thanksgiving hangover and realize they have a really short time to swoop up the deals and make sure the presents get on the doorsteps and under the tree before Christmas,” Garf says.

Courtney Jespersen Of Nerdwallet, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

FILE – Wet’suwet’en hereditary chiefs have agreed to sign a memorandum on rights and title with B.C. and Ottawa, but elected chiefs are demanding it be called off over lack of consultation. (Thom Barker photo)
Wet’suwet’en hereditary chiefs, Lake Babine Nation get provincial funding for land, title rights

Government says it’s a new, flexible model for future agreements between Canada, B.C. and First Nations.

The property on which a residential school (pictured) that was torn down years ago in Lower Post is to be the location of a cultural centre. (Indian Residential School History and Dialogue Centre photo)
Lower Post residential school building to be demolished, replaced with cultural centre

Project to be funded by federal and provincial governments, Daylu Dena Council

Photo collage of loved ones lost to substance use and overdose. (Photo courtesy Moms Stop The Harm)
B.C. overdose deaths still rising 5 years after public health emergency declared

Moms Stop the Harm calls on B.C. to provide safe supply in response to deadly illicit drug use

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has suspended indoor dining at restaurants and pubs until at least April 19 in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C. sets new COVID-19 daily record with 1,293 cases Thursday

New order allows workplace closures when infections found

The new 3,500 hectare conservancy in Tahltan territory is located next to Mount Edziza Provincial Park. (BC Parks Photo)
New conservancy protects sacred Tahltan land near Mount Edziza Provincial Park

Project is a collaboration between Skeena Resources, conservation groups and the TCG

In this image from NASA, NASA’s experimental Mars helicopter Ingenuity lands on the surface of Mars Monday, April 19, 2021. The little 4-pound helicopter rose from the dusty red surface into the thin Martian air Monday, achieving the first powered, controlled flight on another planet. (NASA via AP)
VIDEO: NASA’s Mars helicopter takes flight, 1st for another planet

The $85 million helicopter demo was considered high risk, yet high reward

B.C. Labour Minister Harry Bains. (Hansard TV)
B.C. moves to protect employee pay for COVID-19 vaccination

Most won’t need to take time off work, labour minister says

New figures show Canadian housing prices outpacing those in other developed countries. (Black Press Media file photo)
Canadian housing prices fastest rising in the world

Relative to 2000, housing prices have risen by a factor of more than 2.5

Russ Ball (left) and some of the team show off the specimen after they were able to remove it Friday. Photo supplied
80-million-year-old turtle find on B.C. river exciting fossil hunters

Remains of two-foot creature of undetermined species will now make its home at the Royal BC Museum

Joudelie King wants to get out and live life to the fullest, but there are places she can’t go because they don’t meet her accessibility needs. (submitted photo)
New online tool provides accessibility map for people with disabilities

The myCommunity BC map provides accessibility info for nearly 1,000 locations in the province

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

British Columbia’s provincial flag flies in Ottawa, Friday July 3, 2020. THE CANADIAN PRESS/Adrian Wyld
Wildfire fanned by winds near Merritt prompts evacuation alert

BC Wildfire Service says the suspected human-caused blaze was fanned by winds

The Rogers logo is photographed in Toronto on Monday, September 30, 2019. THE CANADIAN PRESS/Tijana Martin
Rogers investigating after wireless customers complain of widespread outage

According to Down Detector, problems are being reported in most major Canadian cities

Most Read