(The Canadian Press)

VIDEO: Shoppers like self-checkout lanes at the grocery store, survey suggests

Grocery Experience National Survey Report suggests most grocery shoppers spend 32 minutes per visit

A new survey suggests most grocery shoppers spend 32 minutes per visit and approve of those automated self-checkout lanes.

The study out of Halifax’s Dalhousie University underscores that the “worst part” of shopping for many consumers is waiting for a cashier, says lead investigator and professor Sylvain Charlebois, who predicted even more grocery technology is on the horizon.

The management professor says he was surprised shoppers spent such little time per visit and shopped only 1.29 times a week, noting that’s less time and less frequent than similar studies on U.S. shoppers.

At the same time, it seems self-checkouts are becoming increasingly popular, with 25.1 per cent of shoppers “strongly agreeing” and 29.6 per cent “somewhat agreeing” that they are a good idea. Another 20.3 per cent were indifferent.

The Grocery Experience National Survey Report took place over three days in October 2018, and surveyed a controlled sample of 1,053 people online in both English and French. The margin of error is 3.1 per cent, 19 times out of 20.

Charlebois said the study encompassed stores that dedicate the majority of their footprint to food, including chain supermarkets, small independents, butchers and bakeries. The findings were set to be released Tuesday.

READ MORE: B.C. wine industry disappointed over USMCA-related grocery store sales changes

He said shoppers seem to like variety, with the average Canadian noting they regularly visit at least two different stores.

“It’s certainly good news for competition, for independents (and) small stores. I suspect that Canadians are curious, they want to go to a place where they can find lots of different products,” he said, adding that the survey did not ask about the types of store most frequented.

Consumers also said they want more human interaction, which seemed to run counter to an apparent affinity for self-checkout. But it could just come down to the type of staff interaction they want, said Charlebois.

“The end of their experience, which is probably the worst part of grocery shopping — paying for your food, waiting in line, reading the first page of the National Enquirer — those are things people just don’t want to do,” said Charlebois, whose study found 11.1 per cent of respondents always use self-checkout, and 54.9 per cent occasionally use self-checkout.

“But when there is a situation where there’s some confusion, or consumers are a little bit lost, they want that human interaction. That’s why that assistance factor seems to be quite high.”

Still, he notes increasing automation runs the risk of pushing consumers out of the store in favour of online shopping.

“There’s a bit of a balance there. As a grocer you want to humanize the experience because that’s something you can’t replicate online,” he said. “And the other thing you cannot replicate online, which is actually making grocers lose sleep at night, is impulse buying.”

About half of the respondents, 49.4 per cent, said they had never bought groceries online and were not planning to, while another 34.3 per cent said they were considering it.

Canada’s first self-checkout lane appeared in 2000, when the technology was somewhat cumbersome, said Charlebois.

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

NDP headquarters on election night, Oct. 24, 2020. (Katya Slepian/Black Press Media)
ELECTION 2020: Live blog from B.C. party headquarters

BC NDP projected to win majority government – but celebrations will look different this election

Jennifer Rice BC NDP North Coast Incumbent was re-elected for a third according to the preliminary results on election night, Oct. 24, 2020. (Photo: K-J Millar/The Northern View)
Jennifer Rice is North Coast MLA for third term

Preliminary election results show NDP Majority government

B.C. Green Party leader Sonia Furstenau outlines her party's climate action platform at Nanaimo's Vancouver Island Conference Centre earlier this month. (News Bulletin file photo)
Green leader Furstenau declared victor in her home riding on Vancouver Island

Cowichan Valley voters elect freshly minted party leader for her second term

John Horgan has been re-elected the MLA for Langford-Juan de Fuca. (File-Black Press)
Horgan trounces challengers to be re-elected in his Vancouver Island riding

MLA has represented constituency of Langford-Juan de Fuca and its predecessors since 2005

Subsea fibre optics running from Prince Rupert to Haida Gwaii and and then south to Vancouver will improve high-speed internet connection options for Coastal Communities, CityWest said on Oct. 13.
Subsea fibre optics running from north of Prince Rupert to Haida Gwaii and and then south to Vancouver will improve high-speed internet connection options for Coastal communities, CityWest said on Oct. 13. (Black Press Media)
CityWest to refresh subsea fibre optics project

Fibre optics project to run cable from north of Prince Rupert to Haida Gwaii then south to Vancouver

NDP Leader John Horgan celebrates his election win in the British Columbia provincial election in downtown Vancouver, B.C., Saturday, Oct. 24, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan celebrates projected majority NDP government, but no deadline for $1,000 deposit

Premier-elect says majority government will allow him to tackle issues across all of B.C.

FILE – Prime Minister Justin Trudeau greets Premier John Horgan during a press conference at the BC Transit corporate office following an announcement about new investments to improve transit for citizens in the province while in Victoria on Thursday, July 18, 2019. THE CANADIAN PRESS/Chad Hipolito
Trudeau congratulates Horgan on NDP’s election victory in British Columbia

Final count won’t be available for three weeks due to the record number of 525,000 ballots cast by mail

Provincial Green Party leader Sonia Furstenau speaks at Provincial Green Party headquarters at the Delta Victoria Ocean Pointe in Victoria. (Arnold Lim / Black Press)
VIDEO: Furstenau leads BC Greens to win first riding outside of Vancouver Island

Sonia Furstenau became leader of BC Greens one week before snap election was called

NDP Leader John Horgan elbow bumps NDP candidate Coquitlam-Burke Mountain candidate Fin Donnelly following a seniors round table in Coquitlam, B.C., Tuesday, October 20, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan, NDP head for majority in B.C. election results

Record number of mail-in ballots may shift results

The Canadian border is pictured at the Peace Arch Canada/USA border crossing in Surrey, B.C. Friday, March 20, 2020. More than 4.6 million people have arrived in Canada since the border closed last March and fewer than one-quarter of them were ordered to quarantine while the rest were deemed “essential” and exempted from quarantining. THE CANADIAN PRESS/Jonathan Hayward
Majority of international travellers since March deemed ‘essential’, avoid quarantine

As of Oct. 20, 3.5 million travellers had been deemed essential, and another 1.1 million were considered non-essential

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Canada’s Chief Public Health Officer Theresa Tam responds to a question during a news conference Friday October 23, 2020 in Ottawa. Canada’s top physician says she fears the number of COVID-19 hospitalizations and deaths may increase in the coming weeks as the second wave continues to drive the death toll toward 10,000. THE CANADIAN PRESS/Adrian Wyld
Canada’s top doctor warns severe illness likely to rise, trailing spike in COVID-19 cases

Average daily deaths from virus reached 23 over the past seven days, up from six deaths six weeks ago

100 Mile Conservation officer Joel Kline gingerly holds an injured but very much alive bald eagle after extracting him from a motorist’s minivan. (Photo submitted)
B.C. driver thought he retrieved a dead bald eagle – until it came to life in his backseat

The driver believed the bird to be dead and not unconscious as it turned out to be

Most Read