B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Grim situation in coming year for northwest, B.C. fisheries

Annual post-season review in Prince Rupert informs DFO on how to manage 2019 fishing season

Another windstorm expected Monday, causing ferry delay

With another windstorm expected to hit Haida Gwaii on Monday afternoon, BC… Continue reading

Jason Alsop, Gaagwiis, elected Haida Nation president

Jason Alsop, Gaagwiis, is the newly elected president of the Council of… Continue reading

On the Wing: Small birds and berries

By Margo Hearne Into the chill. The Christmas Bird Counts will be… Continue reading

Saturday storm to hit Haida Gwaii with 80 to 100 km/h winds

A strong southeast storm is expected to hit coastal areas of Haida… Continue reading

Lawyer for Chinese exec detained by Canada says it’s ‘inconceivable’ she would flee

Meng Wanzhou was detained at the request of the U.S. during a layover at the Vancouver airport

Liberal Party moves Trudeau fundraiser from military base

The fundraiser is scheduled for Dec. 19, with tickets costing up to $400

Pipeline protesters arrested at B.C. university

Three protesters were arrested after TRU property allegedly vandalized with red paint

Goodale to ‘examine’ transfer of Rafferty to medium-security prison

Michael Rafferty was sentenced to life in prison in 2012 in the kidnapping, sexual assault and first-degree murder of Tori Stafford

‘Abhorrent’ condition of autistic B.C. boy shows flaws in care system: report

‘Charlie’ was underweight and ‘covered in feces’ when he was removed from his mom’s care

Minister appoints former CIRB chair to resolve Canada Post labour dispute

Postal workers engaged in weeks of rotating walkouts

B.C. man linked to human remains probe to stand trial on unrelated assault case

Curtis Wayne Sagmoen will appear on all three Vernon matters this week

B.C. lumber industry trade mission still has high hopes for China

Forests Minister Doug Donaldson cut short trip after Japan, Korea stops

Omar Khadr to ask for Canadian passport to travel, permission to speak to sister

He spent years in U.S. detention at Guantanamo Bay after he was caught when he was 15

Most Read