FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

QC food bank needs cash

Feed the People program shuts down for month of May

Repen: FOI data proves Telkwans being ripped off by ICBC

Former Telkwa mayor received a response from ICBC and says the results don’t look good for residents

Fires still burning near Telegraph Creek

BC Wildfire Service assures residents of a proactive plan heading into wildfire season

Northwest B.C. leaders divided over oil tanker ban

Senate hearings in Prince Rupert and Terrace show Bill C-48 is at a crossroads

Northwest entrepreneurs pitch their plans for cash prizes

ThriveNorth announces 12 finalists in this year’s business challenge

What’s age got to do with it? B.C. couple with 45-year gap talks happy marriage

An Armstrong couple that has 45-year age gap began turning heads after being featured on show Extreme Love.

Vintage bottles, magic cards, a 1969 Playboy: Quirky items found in historic B.C. buildings

Crews set aside some of the funkier pieces emerging from the construction rubble

PHOTOS: Inside the ‘shoe house’ in Northern B.C.

A rare look inside the famous Kitseguecla Lake Road shoe house, with a tour led by owner Toby Walsh

Thieves steal five of Seven Dwarves ornaments honouring B.C. couple’s late son

For the second time in a year, several garden ornaments stolen from Cloverdale family’s front garden

Child, 11, accidentally shot in the chest at Alberta religious colony

Child taken from Hutterite colony to nearby hospital

Ceremonies, vigils planned in Toronto to honour victims of deadly van attack

Many of those who helped that day — first responders and Good Samaritans alike — still affected

Easter bombings a response to New Zealand attacks, says Sri Lanka minister

The Islamic State group asserted it was responsible for the nine bombings

Update: Court proceeding for man charged in fatal church shooting adjourned unil May

Matrix Savage Gathergood charged with first degree murder, aggravated assault

RCMP looking to retrace steps of woman found dead on Kelowna beach

Caitlin Midori Bradley, a 29-year-old dancer at a Kelowna bar, was originally from Surrey

Most Read