(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Queen Charlotte highlights the year that was in 2018 Annual Report

A number of works projects were completed, as well as improvements at the youth centre

Boon Docs, life as a rural doctor tickles the funny bone

Haida Gwaii’s Caroline Shooner draws observations from the medical field

President and CEO leaving Coast Mountain College

Burt will say goodbye to CMNT come September

Marathon day on Haida Gwaii

Totem to Totem race looks to set another participation record

World’s largest animal spotted off coast of Haida Gwaii

Fisheries and Oceans Canada spotted the animal during their Science At-Sea mission

Coast Tsimshian sign historic stewardship agreement

Lax Kw’alaams and Metlakatla plan to work as one to preserve traditional lands

Food fight: Liberals, Tories trade shots as pre-campaign battles intensify

Health Canada released an overhauled document that did away with traditional food groups and portion sizes

Okanagan Air Cadet challenges gender-exclusive haircut policy

Haircut regulation inspires challenge around gender identity

VIDEO: Bystander training gains traction as tool to prevent sexual harassment, violence

Julia Gartley was sexually assaulted after an event, and no one stepped in to help

Two brands of ice cream sandwiches recalled due to presence of metal

The Canadian Food Inspection Agency issued a recall on Iceberg and Originale Augustin brands

Sexual assaults, extortion on the rise even as crime rates stay low: Stats Canada

Rates of police-reported sexual assault rose for the fourth year in a row

Vancouver Island teens missing after vehicle found ablaze near Dease Lake, BC

RCMP say a body discovered nearby not one of the missing teens

Most Read