Jeremie White like to design hockey masks and team uniforms before his design was picked to represent the Canucks for eight years. File contributed

B.C. man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

Jeremie White blames his former naiveté for landing a deal with the Canucks to design their jerseys in 1989.

At the time, White was a 20-year-old design student at Capilano College in North Vancouver who heard the then assistant general manager, Brian Burke, complain about the “puke yellow” home jerseys on a radio show.

So, White called Burke’s office again, and again and again saying he had some designs.

“I was still living at home going to college, and heard my mom call down ‘Brian Burke is on the phone,’” White recalls. “It’s one of the more odd experiences in my life.”

ALSO READ: Royal Roads hosts design thinking challenge

White had designed hockey masks and team jerseys for fun since he was a kid, but never thought he’d get a chance to take it to the big leagues. But, he found himself in an office with Burke, who liked the designs and, after making a few suggestions, set him up with the Canucks general manager, Pat Quinn.

“As a 20-year-old I was pinching myself, because, seriously– the super boss of the Canucks!” White says.

After working together, Quinn and White came up with the famous black, red, white and gold design that represented the team for eight years, from 1989 to 1997. The design became fondly known as “the flying skate” or “the plate of spaghetti,” and was sported by the team in the 1994 Stanley Cup finals.

Jeremie White designed the jerseys the Canucks wore from 1989-1997. They’ve now been nominated as the “retro jersey” the Canucks will wear sporadically in their 50th anniversary season, from 2019-2020. File contributed.

RELATED: Canucks release 2018-19 season schedule

“That’s the primary reason I think that people are so fond of the jersey,” White says. “They’re aggressive colours and just fond memories of a good team making a good run.”

The design was such a fan favourite that it was recently voted to be the Canucks’ retro jersey in their 50th anniversary year, coming up in the 2019-2020 season. It was up against two other designs, but won an overwhelming majority with over 16,000 votes.

“It’s incredible, it’s really cool to see how a design can resonate after so many years and transcend so many different things,” White says.

White continues to work in design, acting as the design director for a studio in Greater Victoria, and freelancing sports-themed art from his home.

When asked how he feels about his approach to the Canucks almost 30 years ago, White laughs.

“I always tell my kids now, the beauty is to be bold,” he says. “Go out and try to pursue whatever you’re interested in. Don’t fear rejection.”

To see more of White’s work, you can head to sportsart.ca

nicole.crescenzi@vicnews.com

Like us on Facebook and follow us on Twitter
and Instagram

Just Posted

Environment Canada warns of strong winds Monday

Monday ferry sailing from Prince Rupert to Haida Gwaii has been cancelled

Investigating change to B.C.’s licence and quota system

MP Ken Hardie hears from fish harvesters how corporations are favoured under current regime

Bad weather delays next Prince Rupert/Haida Gwaii ferry

Stormy weather will delay the next ferry sailing from Prince Rupert to… Continue reading

Number-one bud: Q.C. cannabis store could be the first on Haida Gwaii

A local business owner is looking to open the first licensed cannabis… Continue reading

B.C. chiefs show solidarity with Wet’suwet’en hereditary chiefs

Chiefs from around B.C. outside the Coastal GasLink pipeline route in Smithers show support.

REPLAY: B.C’s best videos this week

In case you missed it, here’s a look at the replay-worth highlights from this week across the province

World economy forecast to slow in 2019 amid trade tensions

For Canada, the IMF’s estimate for growth in 2019 was 1.9 per cent, down from expected global growth of 3.5 per cent

2-for-1: Total lunar eclipse comes with supermoon bonus

On Sunday night, the moon, Earth and sun lined up to create the eclipse, which was visible throughout North and South America

‘Gotti’ leads Razzie nominations, Trump up for worst actor

The nominations were announced on Monday, Jan. 21 with some movies earning up to six nominations

Patriots make 3rd straight Super Bowl, beat Chiefs 37-31 in OT

New England will meet L.A. Rams in NFL title game

Pettersson returns to lead Canucks to 3-2 win over Red Wings

Vancouver’s super rookie has 2 points in first game back after knee injury

Skaters stranded in Saint John, NB, amid storm on last day of championships

More than half of the flights out of the city’s airport were cancelled due to the weather

Call for tighter bail rules after Saudi sex-crime suspect vanishes

Mohammed Zuraibi Alzoabi was facing charges related to alleged sexual assault, criminal harassment, assault and forcible confinement of a woman

12 poisoned eagles found on Vancouver Island

Improper disposal of euthanized animal suspected

Most Read