FILE - In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

Canadians joining #DeleteFacebook amid fears of electoral meddling

Privacy experts say numerous Canadians are taking to other social media platforms to join in on the #DeleteFacebook hashtag

Many Canadians are pledging to delete their Facebook accounts as part of an online campaign encouraging people to permanently log off the site amid mounting concerns that the social media giant is inappropriately sharing users’ information beyond their circle of friends.

Privacy experts say numerous Canadians are taking to other social media platforms to join in on the #DeleteFacebook hashtag in the wake of recent revelations about the potential for their personal information to be mined for political gain.

Related: How Facebook likes could profile voters for manipulation

Canadian data scientist Christopher Wylie has accused a voter-profiling company of improperly obtaining private Facebook data from some 50 million users in an effort to tip the scales in the 2016 U.S. presidential campaign and the U.K.’s Brexit referendum.

Former Ontario privacy commissioner Ann Cavoukian said a data leak of that scale was an “unthinkable proposition” for many Canadians who have long harboured frustrations about Facebook’s apparent lack of safeguards to protect user data from being shared with dubious actors.

“People are very concerned and they feel they’ve lost control, and this just confirms that,” said Cavoukian, who is an expert-in-residence at Ryerson University’s Privacy by Design Centre in Toronto.

“You just reach the point where you say, ‘Enough is enough. I’m out of here.’”

Related: Facebook’s Zuckerberg admits mistakes in privacy scandal

She said the exposure of the data-harvesting technique has been a wake-up call for citizens who fear similar tactics could be used to influence Canada’s 2019 federal election, and now feel compelled to stand up for their country’s democratic institutions.

“No one wants to be under that kind of dark influence,” Cavoukian said. “You have no idea what … massive shifts are happening as a result of this. You’re being manipulated.”

University of Toronto marketing professor David Soberman said there has been increasing awareness about the risk of political operatives using social media tactics to sway elections.

Soberman said he thinks the Facebook data leak has resonated not only because it punctured public confidence in the social media company’s privacy protocols, but because it had a tangible effect in the election of U.S. President Donald Trump, whose campaign has been linked to the data analytics firm allegedly behind the data-harvesting technique.

In an increasingly interconnected world, he said, what happens in one jurisdiction can signal what will happen in another, so all Canadians have to do is look to their southern neighbours to understand that social media meddling can have sweeping political consequences.

“Facebook is moving from the world of a novelty to becoming what I would almost call a public utility,” he said. “Facebook provides a lot of value to a lot of people … but when you’ve got a really, really valuable company and you’re under threat, you’ve got to figure out actions you can do to protect that value.”

Mike Smit, an associate professor at Dalhousie University’s School of Information Management, said most people are aware of the privacy risks involved in sharing their personal information with Facebook, but their reservations are outweighed by the immediate rewards of online connection.

Related: Privacy watchdog to explore Facebook leak

But as the potential loopholes in Facebook’s privacy measures become harder to ignore, those seemingly abstract privacy concerns have come to feel more concrete for many social media users, Smit said.

“It changes the whole calculus (of the) decision-making process when we thought there were all these protections in place, but instead, they’re not,” he said. ”Our safety blanket has been ripped away from us and we’re feeling vulnerable.”

Smit said the social media company’s initial cagey response to the revelations did little to restore consumers confidence that their private information was in safe hands.

Days after the data leak was first reported by The Guardian newspaper and the New York Times, Facebook CEO Mark Zuckerberg said Wednesday that the company is taking steps to protect people’s private information, including banning developers who don’t comply with audits and limiting access to user data.

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg said in a statement. ”I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”

Facebook has denied the data collection was a breach because people knowingly provided their information. The company has said a University of Cambridge psychology professor accessed the information after he requested it from users who gave their consent when they chose to sign up for his test via a Facebook app.

The newspaper reports said Facebook first learned of the leak more than two years ago, but didn’t disclose it until now.

Related: Liberals awarded $100,000 contract to man at centre of Facebook data controversy

— With files from The Associated Press

Adina Bresge, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

After several storms, Haida Gwaii looks set for Christmas calm

The coast is finally clear and the ferries underway. After a major… Continue reading

Rainbow Wharf closed to industry, pending repairs

It’s still good for watching sunsets, but for now Port Clements really… Continue reading

On the Wing: Of treaties, feathers and shorebirds

By Margo Hearne It’s a blustery morning. The Green-winged Teal, which returned… Continue reading

Haida Gwaii cleaning up after tree-toppling storm

Crews working to restore power to Queen Charlotte, Skidegate, Tlell, Port Clements, and Tow Hill

In Pictures: Masset Christmas concert stocks lots of laughs

Masset’s community Christmas concert knocked everyone’s yellow socks off last Friday night.… Continue reading

Story of the Year: Deadly Humboldt Broncos bus crash

The Canadian Press annual survey of newsrooms across the country saw 53 out of 129 editors cast their votes for the Humboldt Broncos bus crash.

Groups preparing new pipeline legal challenge, argue government’s mind made up

A Vancouver-based environment charity is readying itself to go back to court if the federal government reapproves the Trans Mountain pipeline expansion.

Notorious Toronto triple killer gets third consecutive life sentence

Dellen Millard gets third consecutive life sentence for father’s death.

‘Subdued’ housing market predicted in B.C. through 2021: report

The Central 1 Credit Union report predicts “rising but subdued sales” over the next three years, with little movement in median home prices.

A journey through 2018’s top pop culture moments

Was there any pop culture this year? Of course there was.

‘A stronger Alberta:’ Ottawa announces $1.6B for Canada’s oil and gas sector

Price of Alberta oil plummeted so low that Alberta’s Premier said Canada was practically giving it away

Wicked weather, including heavy snow, rainfall, hammers southern B.C.

Environment Canada has posted winter storm warnings for the Coquihalla Highway, Highway 3

Caretaker jailed, must pay back money after stealing $260K from elderly B.C. couple

Antonette Dizon, now 50, had been hired to provide extra care for Henry and Helen Abfalter

Retailers feel the squeeze of their generous return policies

Technology data tracking can clamp down on fraudulent abuse

Most Read