The Haida Heritage Centre in Skidegate is one of five tourism businesses in BC to receive the 'Authentic Aboriginal' title, a new designation awarded by the Aboriginal Tourism Association of British Columbia (AtBC). "Authenticity is the guiding principle of our organization," said Jason Alsop, Operations Manager, of the Haida Heritage Centre. "Our job is to inspire understanding and respect for all the Haida Gwaii. We can't do that effectively if we aren't being true to ourselves as Haida. It's an honour to be recognized for our achievements, and we are happy to be part of a program that will deliver our message and spread the word about what is happening here on Haida Gwaii. We are looking forward to continue to build a strong relationship with AtBC and the other operators in promoting Aboriginal tourism to the world."Businesses which live up to a high set of standards and incorporate accurate representations of Aboriginal cultures, and other tourism and hospitality benchmarks, are being recognized with a seal that Keith Henry of AtBC, calls the "pinnacle of excellence for an Aboriginal tourism operator."The first tourism operators to qualify for the new Cultural Authenticity program are:. Haida Heritage Centre at ?aay Llnagaay, Skidegate. Nk'Mip Desert Cultural Centre, Osoyoos. St. Eugene Golf Resort Casino, Cranbrook. 'Ksan Historical Village and Museum, Hazelton. Squamish Lilwat Cultural Centre, WhistlerThe Haida Heritage Centre is a 53,000 square foot cultural centre that shows the Haida ancestral heritage to the world. It houses the Haida Gwaii Museum, the Performing House, Canoe House, Bill Reid Teaching Centre and a carving shed. It opened in 2007.