A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cedar Valley Lodge, LNG Canada’s newest accommodation for workers at the LNG Canada Project site in Kitimat. The most recent outbreak among workers at the project site was just declared over. (Photo courtesy of LNG Canada)
Second COVID-19 outbreak at LNG Canada Project site declared over

The outbreak was first declared on Dec. 16, 2020

CGL has closed down the two lodges affected to everyone except the essential staff. (Black Press file photo)
All COVID-19 cases associated with Coastal GasLink outbreak deemed recovered

Outbreaks occurred at CGL project accommodation sites in Burns Lake and Nechako Local Health Areas

Prince Rupert Branch of BC SPCA has partnered with the Greater Massett Food Bank to provide pet food to guardians in need during the pandemic, Joe Griffiths manager of BC SPCA said on Jan. 6. (Photo: K-J Millar/The Northern View)
Greater Massett Food Bank partners with BC SPCA

Greater Masset Food Bank has recently received more than 800 kg of pet food for those in need

High wind warnings have been issued by Environment Canada for Haida Gwaii and the North Coast on Jan. 5, 2021. (image supplied)
High wind warnings in effect for Haida Gwaii and the North Coast

Winds will pick up in the afternoon in exposed coastal sections

Justin Kripps of Summerland and his team have competed in Olympic action and World Cup competitions in bobsleigh. (Jason Ransom-Canadian Olympic Comittee).
QUIZ: Are you ready for some winter sports?

It’s cold outside, but there are plenty of recreation opportunities in the winter months

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID-19: Provinces work on revised plans as Pfizer-BioNTech shipments to slow down

Anita Anand said she understands and shares Canadians’ concerns about the drug company’s decision

Tourists take photographs outside the British Columbia Legislature in Victoria, B.C., on Friday August 26, 2011. A coalition of British Columbia tourism industry groups is urging the provincial government to not pursue plans to ban domestic travel to fight the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
B.C. travel ban will harm struggling tourism sector, says industry coalition

B.C. government would have to show evidence a travel ban is necessary

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

Most Read