Set your phone to speed dial and get ready for this year's Masset-Haida Lions Telethon Saturday Nov. 24.The event marks 28 years of telethons in Masset in which thousands and thousands of dollars have been raised.Each year, the goal is to beat the amount raised the year before said Mary Isaacs, president of the Masset-Haida Lions Club.In 2006, $26,000 was raised which bought the Masset Hospital a new ECG unit and funded other community needs. This year, the club plans to buy televisions for all the rooms in the new hospital and if possible, a bath-lift chair, as well.Mrs. Isaacs says 90 percent of the funds raised will stay in the community and 10 percent will be sent to the Easter Seal House in Vancouver.The club used to send all the money to the Easter Seal House, a home away from home for families visiting Vancouver for medical treatment.But last year, the concept changed. "It's not the Timmy Telethon now, it's the Masset Haida Lions Telethon," said Mrs. Isaacs.Some other changes this year include putting up two boards instead of one, so funds are easier to track. Mrs. Isaacs says Santa Claus will be at the event, but this year, the Lions will not offer a picture taking service. She says many people have their own camera anyway and the club would be left with lots of Santa and child photos that were never picked up.As usual, the telethon auction will run from 10 am to 1 am. She says they are still accepting donations and encourages people to bring their items a few days before the telethon as volunteers need to categorize them.Last year, they received 150 items, the most ever donated. This year they already have a signed Vancouver Canucks t-shirt and a hockey jersey on the way, along with several donations from the community.The Swim Club will offer a concession and dozens of volunteers will take part, says Mrs. Isaacs. "It's amazing the effort that goes into it," she says.But also amazing is the generosity of the community. For many years, Masset was the highest per capita fundraising community in the province, she says.