Tourism study a gift to the islands

  • Dec. 1, 2006 11:00 a.m.

Queen Charlotte MBA student Sarah Loewen is working on a 100-page tourism marketing plan for the islands, valued at as much as $50,000, and will give it at no charge to the Haida Gwaii Tourism Association (HGTA).
Ms Loewen will finish her studies early in the new year, and the report, also turned in as course work to Royal Roads University, will be given to the association in February.
She chose to study tourism on the islands because she was involved in the industry fifteen years ago, and becauseÂ… “it took a few months, actually. Art Lew and I had had conversations at various times about the fact it needed to be done. I kind of at some point surrendered to that,” Ms Loewen said.
The project will be delivered to the tourism association by February 21, which is also its due-date at the university. It will inventory what exists here for tourism now, will include a market analysis of the British Columbia and Canada tourism marketplaces and will analyse how that fits with what is here now.
“What will come out of it is how do you best market what you have now and what are the best areas for developing, based on market needs,” Ms Loewen said.
The report will also include information on the best marketing practices of other tourism marketing organizations and investigation on how the report could be implemented here in terms of funding and sustainability, according to Ms Loewen.
The study is underway now, in the research phase, with Ms Loewen reading virtually everything about tourism that has ever been published about the islands. Then she will interview the prime stakeholders-industry, local organizations and government. “My hope is that it ends up being something collaborative,” she said.
She estimates the report’s value at about $50,000, based on the 320 hours of her time that will go into it. (That’s $156 an hour, if you don’t have a calculator handy).
She presented an update on how her work on the report is going to the HGTA when it met in Queen Charlotte November 28.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘A time of transition:’ CHN looking to release next steps of pandemic response this week

State of local emergency is in effect; Gaagwiis says CHN developing indicators to guide next steps

Skeena-Bulkley Valley MP Taylor Bachrach urges feds to compensate airline passengers

Letter to transport minister touches on Northwest B.C. tourism operators impacted by COVID-19

Two new bridges to be built along Highway 16 between Port Clements, Tlell

Ministry of Transportation says $5.4-million project expected to be complete in fall 2020

‘Now Is the Time’ doc will start streaming on National Indigenous Peoples Day

Film featuring Haida carver Robert Davidson will launch June 21 for free on NFB website

Haida Gwaii couple frustrated after Air Canada cancels flight, denies compensation

Mike Racz says another passenger received $1,000 while he was only offered e-coupon and promo code

VIDEO: A Vancouver Island black bear takes weekend nap in eagle tree

Videos captured by Terry Eissfeldt shows the bear arriving Saturday night and sleeping in on Sunday

Parent, superintendent, trustee report smooth return to classrooms in B.C.

The biggest challenge is convincing families that it’s safe, some say

George Floyd asphyxiated by sustained pressure: family autopsy

Death sparked a wave of protests across the U.S. and abroad

COVID-19: B.C. commercial landlords can’t evict if they decline rent assistance

Emergency order ‘incentive’ for federal program, Carole James says

Introducing the West Coast Traveller: A voyage of the mind

Top armchair travel content for Alaska, Yukon, BC, Alberta, Washington, Oregon and California!

Investigators probe death of CN employee at Surrey rail yard

Transportation Safety Board is investigating an ‘occurrence that took place during switching operations’

Trans Mountain starts B.C. leg of pipeline twinning project

Mostly finished in Alberta, Burnaby terminal expanding

NDP getting COVID-19 wage subsidy ‘indirectly,’ B.C. Liberal leader says

Andrew Wilkinson says he’s heard no concerns from public

Most Read