The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

Twitter to launch engineering hub in Canada with dozens of hires this year

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada

Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff.

The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 workers it will soon hire.

“We have folks that are from Canadian schools or have Canadian backgrounds and they’ve just been really successful in growing their careers here,” said Tristan Jung, a senior engineering manager involved with Twitter’s hiring, in a video call from the Bay Area.

“The thought process was why don’t we just go to the source instead of having to pull them all into the Bay Area? Toronto was the best place to do so.”

Twitter’s increased interest in the market comes as global competition for tech talent is intensifying. Encouraged by the COVID-19 pandemic’s work-from-home measures, companies have begun hiring beyond their current borders, allowing them to source talent in new or unexpected places.

In a 2019 visit to Toronto, Twitter co-founder Jack Dorsey preached the values of a “decentralized” company and said the “centre of gravity shouldn’t be San Francisco:”

Last March, he doubled down on his beliefs when he announced Twitter workers will be allowed to work remotely permanently.

“We serve global audiences and so we believe fundamentally that our talent mix should reflect the communities that we serve,” said Paul Burns, managing director of Twitter’s Canadian operations, on the same call as Jung.

“You shouldn’t have to move to Silicon Valley to have an impact and build a meaningful career.”

Twitter’s Thursday announcement is zeroing in on the Canadian market because of the technical talent it has seen evolving in the country recently.

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada and even junior workers have flocked from the country to the company’s global offices.

Since it opened in 2013, the office Burns runs in Toronto has been home to sales, partnerships, policy, marketing, research and curation workers.

A few engineers on global teams have worked remotely in Canada, but the company has never attempted to cluster engineers in the market until now.

Those hired will work within three teams. One will be responsible for engineering work linked to discovery and connection on the platform, another will build tools that enable users to easily create content and the last group will aim to maximize safety and minimize harms on Twitter.

Filling these positions will come with plenty of competition.

E-commerce giant Shopify Inc. announced in January that it will add 2,021 to its company this year to work in technical roles involving front-end and back-end development, data, mobile and infrastructure tasks.

On Wednesday, social discovery platform Pinterest said its Toronto office will get 50 new hires this year in engineering, sales, insight and marketing roles — it’s biggest expansion since the office opened in 2018.

The engineers will include front-end, full-stack and machine-learning experts and the city was chosen because of the emphasis Canadian universities place on these skills, said Erin Elofson, Pinterest’s head of Canada and Australia in an email.

Burns and Jung don’t worry about competing for talent because they said Twitter attracts workers who believe strongly in the company’s ability to connect people and want to have a direct impact on making conversations across the platform more efficient and safe.

They expect hiring to begin shortly and are excited to see what innovations the new hires come up with.

Burns said, “We’re just really excited about the investment in Canada, and I think it’s the start of something that’ll you’ll see … grow over time.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

social media

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

FILE – Wet’suwet’en hereditary chiefs have agreed to sign a memorandum on rights and title with B.C. and Ottawa, but elected chiefs are demanding it be called off over lack of consultation. (Thom Barker photo)
Wet’suwet’en hereditary chiefs, Lake Babine Nation get provincial funding for land, title rights

Government says it’s a new, flexible model for future agreements between Canada, B.C. and First Nations.

The property on which a residential school (pictured) that was torn down years ago in Lower Post is to be the location of a cultural centre. (Indian Residential School History and Dialogue Centre photo)
Lower Post residential school building to be demolished, replaced with cultural centre

Project to be funded by federal and provincial governments, Daylu Dena Council

Photo collage of loved ones lost to substance use and overdose. (Photo courtesy Moms Stop The Harm)
B.C. overdose deaths still rising 5 years after public health emergency declared

Moms Stop the Harm calls on B.C. to provide safe supply in response to deadly illicit drug use

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has suspended indoor dining at restaurants and pubs until at least April 19 in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C. sets new COVID-19 daily record with 1,293 cases Thursday

New order allows workplace closures when infections found

The new 3,500 hectare conservancy in Tahltan territory is located next to Mount Edziza Provincial Park. (BC Parks Photo)
New conservancy protects sacred Tahltan land near Mount Edziza Provincial Park

Project is a collaboration between Skeena Resources, conservation groups and the TCG

Vancouver resident Beryl Pye was witness to a “concerning,” spontaneous dance party that spread throughout social groups at Kitsilano Beach on April 16. (Screen grab/Beryl Pye)
VIDEO: Dance party erupts at Vancouver’s Kitsilano Beach to the dismay of onlookers

‘It was a complete disregard for current COVID-19 public health orders,’ says Vancouver resident Beryl Pye

A syringe is loaded with COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. to open up COVID vaccine registration to all B.C. residents 18+ in April

Registration does not equate to being able to book an appointment

(Black Press file photo).
Multiple stabbings at Vancouver Island bush party

Three youths hospitalized after an assault in Comox

Selina Robinson is shown in Coquitlam, B.C., on Friday November 17, 2017. British Columbia’s finance minister says her professional training as a family therapist helped her develop the New Democrat government’s first budget during the COVID-19 pandemic, which she will table Tuesday. THE CANADIAN PRESS/Darryl Dyck
B.C. finance minister to table historic pandemic-challenged deficit budget

Budget aims to take care of people during pandemic while preparing for post-COVID-19 recovery, Robinson said

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Lord Tweedsmuir’s Tremmel States-Jones jumps a player and the goal line to score a touchdown against the Kelowna Owls in 2019. The face of high school football, along with a majority of other high school sports, could significantly change if a new governance proposal is passed at the B.C. School Sports AGM May 1. (Malin Jordan)
Power struggle: New governance model proposed for B.C. high school sports

Most commissions are against the new model, but B.C. School Sports (BCSS) and its board is in favour

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Pall Bearers carrying the coffin of the Duke of Edinburgh, followed by the Prince of Wales, left and Princess Anne, right, into St George’s Chapel for his funeral, at Windsor Castle, in Windsor, England, Saturday April 17, 2021. (Danny Lawson/Pool via AP)
Trudeau announces $200K donation to Duke of Edinburgh award as Prince Philip laid to rest

A tribute to the late prince’s ‘remarkable life and his selfless service,’ the Prime Minister said Saturday

B.C. homeowners are being urged to take steps to prepare for the possibility of a flood by moving equipment and other assets to higher ground. (J.R. Rardon)
‘Entire province faces risk’: B.C. citizens urged to prepare for above-average spring flooding

Larger-than-normal melting snowpack poses a threat to the province as warmer weather touches down

Most Read