Humboldt seeks new image to help city move on from bus crash tragedy

Sixteen people died, 13 injured when semi-truck collided with the hockey team’s bus in April 2018

Symbols of the town’s devotion to the Broncos are visible throughout downtown in Humboldt, Sask., Sunday, March 24, 2019. THE CANADIAN PRESS/Matt Smith

The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 6, 2018 collision.

Sixteen people died and 13 were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus.

“Possibly everybody’s felt that, OK, Humboldt is just about the Broncos,” Lee said Friday.

“We’re so much more than that.”

Residents are being asked to fill out a survey that will be used to help the city craft a new look. It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses, say that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,’” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

Although many people still use the phrase “Humboldt Strong,” which emerged after the crash, Lee said she doesn’t think the city will adopt it as an official slogan because it may not make sense to residents in future years.

‘It still knocks you down:’ First responders reflect on Humboldt Broncos crash

So far, she said, people who have responded to the survey say Humboldt is a clean and friendly place to be.

“To me, that’s exactly what it was before April 6.”

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

It’s a sign for Haida Gwaii

Haida Gwaii signs will be bi-lingual to respect language

Skidegate man arrested following Queen Charlotte RCMP investigation

Man faces possible drugs and weapons charges

Cannabis and vaping 101

RCMP invite community to engage in cannabis and vaping dialogue workshops

Council Briefs | Village of Queen Charlotte: January 6

Grant writing, flood mapping, and the Seventh St. cleanup on the agenda

Pair of Haida Gwaii sailings cancelled due to windstorm

MV Kwuna will be parked due to the adverse weather

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Kobe Bryant, daughter killed in California helicopter crash

Bryant entered the NBA draft straight out of high school in 1996

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Canadian Lunar New Year celebrations dampened by coronavirus worries

But Health Minister Patty Hajdu said today that the risk of infection is low

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

Most Read