Messenger Kids allows children to chat with their parents and with friends approved by their parents. (Facebook)

Facebook launches parent-controlled Messenger app for kids

It’s currently only available in the U.S. as an app for Apple devices but will be expanded for versions on Android and Amazon tablets

Facebook is coming for your kids.

The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents.

The free app is aimed at kids under 13, who can’t yet have their own accounts under Facebook’s rules, though they often do.

Messenger Kids comes with a slew of controls for parents. The service won’t let children add their own friends or delete messages — only parents can do that. Kids don’t get a separate Facebook or Messenger account; rather, it’s an extension of a parent’s account. Messenger Kids came out Monday in the U.S. as an app for Apple devices — the iPhone, iPad and iPod Touch. Versions for Android and Amazon’s tablets are coming later.

A KIDS-FOCUSED EXPERIENCE

While children do use messaging and social media apps designed for teenagers and adults, those services aren’t built for them, said Kristelle Lavallee, a children’s psychology expert who advised Facebook on designing the service.

“The risk of exposure to things they were not developmentally prepared for is huge,” she said.

Messenger Kids, meanwhile, “is a result of seeing what kids like,” which is images, emoji and the like. Face filters and playful masks can be distracting for adults, Lavallee said, but for kids who are just learning how to form relationships and stay in touch with parents digitally, they are ways to express themselves.

Lavallee, who is content strategist at the Center on Media and Child Health at Boston Children’s Hospital and Harvard University, called Messenger Kids a “useful tool” that “makes parents the gatekeepers.” But she said that while Facebook made the app “with the best of intentions,” it’s not yet known how people will actually use it.

As with other tools Facebook has released in the past, intentions and real-world use do not always match up. Facebook’s live video streaming feature, for example, has been used for plenty of innocuous and useful things, but also to stream crimes and suicides.

HOOKED ON FACEBOOK

Is Messenger Kids simply a way for Facebook to rope in the young ones?

Stephen Balkam, CEO of the non-profit Family Online Safety Institute, said “that train has left the station.”

Federal law prohibits internet companies from collecting personal information on kids under 13 without their parents’ permission and imposes restrictions on advertising to them. This is why Facebook and many other social media companies prohibit younger kids from joining. Even so, Balkam said millions of kids under 13 are already on Facebook, with or without their parents’ approval.

He said Facebook is trying to deal with the situation pragmatically by steering young Facebook users to a service designed for them.

MARKETING MATTERS

Facebook said Messenger Kids won’t show ads or collect data for marketing, though it will collect some data it says are necessary to run the service. Facebook also said it won’t automatically move users to the regular Messenger or Facebook when they get old enough, though the company might give them the option to move contacts to Messenger down the line.

James Steyer, CEO of the kids-focused non-profit group Common Sense, said that while he liked the idea of a messaging app that requires parental sign-ups, many questions remain. Among them: Will it always remain ad-free, and will parents get ads based on the service?

“Why should parents simply trust that Facebook is acting in the best interest of kids?” Steyer said in a statement. “We encourage Facebook to clarify their policies from the start so that it is perfectly clear what parents are signing up for.”

Just Posted

VIDEO: Researchers rely on drones to survey aftermath of B.C. wildfires

UBC researchers are using aerial drones to study the historic 2017 wildfires in the province

Friends of the late Michael Brown hope for answers in arson case

Friends of the late Michael Brown are missing a man they knew… Continue reading

New hospital recruits more junior volunteers

Ten students from GidGalang Kuuyas Naay are volunteering at the Haida Gwaii Hospital/Ngaaysdll Naay.

School counsellors share tips for a kinder, low-stress holiday season

Walk the beach, enjoy a hot bath, play games with family or… Continue reading

Site C dam goes ahead, cost estimate now up to $10.7 billion

Premier John Horgan says Christy Clark left him no other choice

VIDEO: Average Canadian food bill to rise by $348 in 2018

Atlantic Canada and B.C. will see the most increases for consumers

Owl found dead after eating rat poison leaves B.C. woman concerned

After finding the owl on her Surrey property, Christine Trozzo says the poison is a concern for kids

Change to CPP death benefit panned as insufficient to cover funeral costs

Funeral Services Association of Canada lobbied governments to raise the value to $3,580

#MeToo at work: Employers play a role in fixing culture of sexual harassment

B.C. workplaces are getting ahead of being the next MeToo debacle, calling on experts to train staff

B.C. woman brain injured in crash as a baby gets $1.1 million in damages

Trial heard the woman was 16 months old, being carried by her mother when they were both hit

Court denies WestJet’s bid to toss out discrimination lawsuit of former worker

Mandalena Lewis is suing WestJet over allegations of gender-based discrimination

VIDEO: 3 months later, rescued sea lion released back into ocean

The young animal was found in Campbell River three months ago

Sagmoen neighbours recall alleged hammer attack

Woman was screaming outside Maple Ridge townhouse in 2013

Accused B.C. drug smuggler to be extradited

Supreme Court of Canada upholds extradition order for accused Shuswap drug smuggler, Colin Martin

Most Read