On average, Canadians spent $2,554 online in 2018, according to Statistics Canada. (Pixabay photo)

On average, Canadians spent $2,554 online in 2018, according to Statistics Canada. (Pixabay photo)

On average, each Canadian spent more than $2,500 online in 2018

Nearly 84 per cent of Canadians bought goods or services online in 2018: survey

With the end of Halloween signalling the unofficial start of the Christmas shopping season, new figures confirm the growing trend towards online shopping.

According to the Canadian Internet Use Survey, nearly 84 per cent of Canadian Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012. Canadians aged 25 to 44 are the most likely to shop online, with 94 per cent having done so. Canadians aged 65 and over are the least likely with 64 per cent having done so.

On average, each Canadian spent $2,554 online in 2018.

READ ALSO: Victoria ranks 20th among 25 Canadian cities for Internet experience

Among Canadians who do not shop online, 22 per cent worried about security or privacy concerns, 21 per cent had a lack of confidence, knowledge, skills or training on how to order online, and 21 per cent simply felt they need to see, hold or try the product before purchasing. Notably, the leading category of goods and services purchased online was clothing, jewellery or accessories, tactile items that generally require additional inspection. Almost six out of 10 online purchases (58 per cent) were in that category, followed by travel arrangements (50 per cent), tickets for entertainment events (46 per cent), video downloads and streaming subscriptions (35 per cent) and music downloads and streaming subscriptions (34 per cent).

More than half of all online shoppers (54 per cent) used their mobile phones to make purchases, and online payment services were the most popular mean of paying at 39 per cent, followed by electronic bank transfers at 22 per cent.

Almost one-quarter of Canadians (24 per cent) pay for ride-services to get around town and 17 per cent used accommodation services like Airbnb, when looking at peer-to-peer services.

Other sources offer a comparable picture. Admitad, an online marketing platform, said in a recent report that more than 72.6 per cent of the Canadian population made online purchases. The proportion of online purchases promises to exceed 75 per cent annually, according to the report.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A coal-fired power plant seen through dense smog from the window of an electric bullet train south of Beijing, December 2016. China has continued to increase thermal coal production and power generation, adding to greenhouse gas emissions that are already the world’s largest. (Tom Fletcher/Black Press)
LNG featured at B.C. energy industry, climate change conference

Hydrogen, nuclear, carbon capture needed for Canada’s net-zero goal

Victoria’s Royal Jubilee Hospital took in two COVID-19 patients from Northern Health as part of a provincial agreement. (Black Press Media file photo)
Victoria hospital takes in two COVID-19 patients from Northern Health

Royal Jubilee Hospital takes patients as part of provincial transport network

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers. This is where several employees are isolating after a COVID-19 outbreak was declared on Nov. 19. (Photo courtesy of LNG Canada)
52 positive COVID-19 cases now associated with LNG Canada site outbreak

Eight cases still active, 44 considered recovered

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers. This is where several employees are isolating after a COVID-19 outbreak was declared last Thursday (Nov. 19). (Photo courtesy of LNG Canada)
41 positive COVID-19 cases associated with the LNG Canada site outbreak

Thirty-four of the 41 cases remain active, according to Northern Health

Motorists wait to enter a Fraser Health COVID-19 testing facility, in Surrey, B.C., on Monday, Nov. 9, 2020. THE CANADIAN PRESS/Darryl Dyck
Another 694 diagnosed with COVID-19 in B.C. Thursday

Three more health care outbreaks, 12 deaths

A demonstrator wears representations of sea lice outside the Fisheries and Oceans Canada offices in downtown Vancouver Sept. 24, demanding more action on the Cohen Commission recommendations to protect wild Fraser River sockeye. (Quinn Bender photo)
First Nations renew call to revoke salmon farm licences

Leadership council implores use of precautionary principle in Discovery Islands

Ten-month-old Aidan Deschamps poses for a photo with his parents Amanda Sully and Adam Deschamps in this undated handout photo. Ten-month-old Aidan Deschamps was the first baby in Canada to be diagnosed with spinal muscular atrophy through Ontario’s newborn screening program. The test was added to the program six days before he was born. THE CANADIAN PRESS/HO, Children’s Hospital Eastern Ontario *MANDATORY CREDIT*
First newborn tested for spinal muscular atrophy in Canada hits new milestones

‘If Aidan had been born any earlier or anywhere else our story would be quite different’

(Pixabay)
Canadians’ mental health has deteriorated with the second wave, study finds

Increased substance use one of the ways people are coping

An RCMP officer confers with military rescuers outside their Cormorant helicopter near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
Good Samaritan helped Kootenay police nab, rescue suspect which drew armed forces response

Midway RCMP said a Good Samaritan helped track the suspect, then brought the arresting officer dry socks

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

People line up at a COVID-19 assessment centre during the COVID-19 pandemic in Scarborough, Ont., on Wednesday, December 2, 2020. Toronto and Peel region continue to be in lockdown. THE CANADIAN PRESS/Nathan Denette
COVID-19 vaccine approval could be days away as pressures mount on health-care system

Many health officials in regions across the country have reported increasing pressures on hospitals

(Needpix.com)
Pandemic has ‘exacerbated’ concerns for B.C. children and youth with special needs: report

Pandemic worsened an already patchwork system, representative says

Most Read