Victoria Distillers has crafted the official cocktail for Pantone’s colour of the year. (Facebook/ Empress 1908 Gin)

Victoria distillery crafts official cocktail for the Pantone Colour of the Year

Classic Blue is the official colour of the year for 2020

A local distillery crafted the signature cocktail of the year for Pantone, the company which decides the official colour of the year.

For 2020 the official colour is classic blue, a colour Pantone said was chosen for its ability to instill calmness and connection, promising stability as we head into a new decade.

“We are living in at time that requires trust and faith,” said Leatrice Eiseman, executive director at the Pantone Color Institute in a statement. “Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

ALSO READ: Young Victoria distillery earns prestigious Scotch awards

People will begin seeing the colour everywhere, from furniture to fashion and now even at the bar.

Victoria Distillers was chosen by Pantone to craft the official colour cocktail and used its famous blue Empress 1908 Gin to craft the drink.

“Pantone actually reached out to Empress 1908 over Instagram, and gave us very minimal details but asked if we’d be interested in creating the cocktail of the year,” said Jessalyn Pechie, marketing manager at Victoria Distillers. “They couldn’t tell us the colour until were in and signed a non-disclosure agreement.”

Soon the team got to work on crafting the perfect drink.

The gin gets its natural indigo colour from the butterfly pea blossom, but keeping things a classic blue took some creativity.

“Any time you add something remotely acidic it turns into a lavender or light pink colour,” Pechie said. “So we made it a more spirit-filled cocktail that was much more alkaline.”

ALSO READ: Sooke distillery launches Canada’s first non-alcoholic gin

The Classic Blue Cocktail stays true to its colour thanks in part to the use of the official tea blend of the year from Vancouver-based TEALEAVES, which also uses the butterfly pea blossom.

The cocktail was served at Pantone’s official kickoff event in New York City on Dec. 4.

Anyone interested in trying the cocktail can find the recipe below:

Classic Blue

1 3/4 oz Empress 1908 Gin

1/3 oz Giffard Pamplemousse

1/3 oz Dry Vermouth

1/3 oz TEALEAVES Classic Blue Tea

Express lemon peel

Method: Stir ingredients on ice. Strain into chilled a Nick & Nora glass. Express lemon peel and garnish with a grapefruit peel (or blueberries for an extra pop of Classic Blue).

nicole.crescenzi@vicnews.com

Like us on Facebook Send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Food and Drink

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

“We have to make a call out to address this now so our people don’t have to feel fearful,” said Tribal Chief Mina Holmes. (Carrier Sekani Tribal Council Facebook photo)
Carrier Sekani Tribal Council seeks Indigenous-led task force in northern B.C. hospitals

Request made in an open letter to federal minister Carolyn Bennett

NDP headquarters on election night, Oct. 24, 2020. (Katya Slepian/Black Press Media)
ELECTION 2020: Live blog from B.C. party headquarters

BC NDP projected to win majority government – but celebrations will look different this election

Jennifer Rice BC NDP North Coast Incumbent was re-elected for a third according to the preliminary results on election night, Oct. 24, 2020. (Photo: K-J Millar/The Northern View)
Jennifer Rice is North Coast MLA for third term

Preliminary election results show NDP Majority government

B.C. Green Party leader Sonia Furstenau outlines her party's climate action platform at Nanaimo's Vancouver Island Conference Centre earlier this month. (News Bulletin file photo)
Green leader Furstenau declared victor in her home riding on Vancouver Island

Cowichan Valley voters elect freshly minted party leader for her second term

Physical distancing signs are a common sight in B.C. stores and businesses. THE CANADIAN PRESS
272 more COVID-19 cases for B.C., outbreak at oil sands project

Three new health care outbreaks, three declared over

This house at 414 Royal Ave. became notorious for its residents’ and visitors’ penchant for attracting police. It was also the site of a gruesome torture in August 2018. It was demolished in 2019. KTW
6-year sentence for Kamloops man who helped carve ‘rat’ into flesh of fellow gang member

Ricky Dennis was one of three men involved in the August 2018 attack

Cpl. Nathan Berze, media officer for the Mission RCMP, giving an update on the investigation at 11:30 a.m., Oct. 30. Patrick Penner photo.
VIDEO: Prisoner convicted of first-degree murder still at large from Mission Institution

When 10 p.m. count was conducted, staff discovered Roderick Muchikekwanape had disappeared

Among the pumpkin carvings created this year by Rick Chong of Abbotsford is this tribute to fallen officer Cont. Allan Young.
Abbotsford pumpkin carver’s creations include fallen police officer

Rick Chong carves and displays 30 pumpkins every year

An online fundraising campaign in support of the six-year-old boy, Edgar Colby, who was hit by a car on Range Road Oct. 25 has raised more than $62,000 in a day. (Submitted)
$62K raised in 1 day for boy in coma at BC Children’s after being hit by vehicle in Yukon

The boy’s aunt says the family is “very grateful” for the support they’ve received from the community

Health care employees take extensive precautions when working with people infected or suspected of having COVID-19. THE CANADIAN PRESS/Chris Young
WorkSafeBC disallows majority of COVID-19 job injury claims

Health care, social services employees filing the most claims

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Conservative leader Erin O’Toole rises during Question Period in the House of Commons in Ottawa on Wednesday October 28, 2020. (Adrian Wyld/The Canadian Press)
Conversion therapy ban gets approval in principle, exposes Conservative divisions

Erin O’Toole himself voted in favour of the bill, as did most Conservative MPs

CBSA. (Black Press Media File)
4 sentenced in B.C. steroid smuggling, distribution ring that spilled into U.S.

Canadian Border Services Agency announced the results of a lengthy investigation it called ‘Project Trajectory’

Most Read